About Northwind & Co
Fewer, better things since 2016.
We are a small, independent team designing everyday products — and testing each one in real homes for six months before it reaches the shop.
Our story
Started in a garage. Still obsessed with the details.
Northwind began with a single pair of headphones and a simple idea: buy fewer things, but better ones. Ten years later we work with twelve partner workshops across three continents — and we still visit every one in person.
Everything we sell is backed by a two-year warranty, spare parts and a support team that actually answers.
- Independent and employee-owned
- Plastic-free packaging since 2021
- Repairs and spare parts for every product
What we believe
Our values
Three principles behind every product decision.
Made to last
Durable materials and repairable designs beat trends every time.
Fair partnerships
Long-term contracts, fair pay and audited workshops.
Less waste
Plastic-free packaging, recycled inputs and a take-back programme.
The team
People behind the products
Alex Example
Founder & design lead
Sam Sample
Head of sourcing
Jo Placeholder
Customer experience
Riley Demo
Product testing
Reviews
What customers say
“Beautifully made and the support team was lovely.”
Casey Test
Verified buyer
“The linen shirt is my summer staple now.”
Sam Sample
Verified buyer
“Fast shipping and plastic-free packaging.”
Jo Placeholder
Verified buyer
Come and see what we make
44 products across electronics, clothing and home.